Hey,you.

I’m Rusty Blazenhoff, a culture hacker & decoder, creative mischief-maker, and your guide to the weird and wonderful.

Since 2013, I’ve been publishing Rusty’s Electric Dreams, an inbox zine (yes, I coined that term) that delivers a lovingly curated mix of quirky discoveries, cultural curiosities, and odd delights straight to your inbox.

Not a newsletter. Not a blog. An inbox zine—a beacon for the ones who see the world a little differently. A way to find the Others—the positive deviants, the culture crafters, the ones drawn to the unexpected.

What’s inside?
🌀 Cultural oddities and creative inspiration
🌀 Delightful weirdness and unexpected connections
🌀 Dispatches from (Big in Japan)—my sub-Substack that looks at Japan’s cool, kawaii, and delightfully odd side

Rusty’s Electric Dreams has been called:
✨ “One of the most inspiring, weird and off-kilter collections of curated kitschy ephemera for the big-brained.”
✨ “The New Yorker for the weirdos.”
✨ One of CreativeMornings’ “most anticipated newsletters.”

Thousands of creative folks—from artists to deep internet explorers—read Rusty’s Electric Dreams. Come join us.

So, why subscribe?

Because it sounds cool, and you want to check it out. Start there. If you love it, stick around. If you don’t, no hard feelings.

But if you do? Welcome, Other.

Join the Others' Circle

Why be a paid subscriber?

If you want to support Rusty’s Electric Dreams and help keep this beacon shining, becoming a paid subscriber is the best way to do it. It’s not about paywalls or exclusivity—it’s about keeping the weird and wonderful alive.

Here’s what paid subscribers get:

🌀 A deeper connection to The Others
Commenting, chat, and discussion threads are for paid subscribers. This is a place for creative misfits, positive deviants, and deep-cut internet explorers to share ideas and swap discoveries.

🌀 Full archives
Want to go down the rabbit hole? Paid subscribers get access to the entire back catalog of Rusty’s Electric Dreams—years of quirky finds, cultural curiosities, and creative sparks.

🌀 First dibs on special projects and experiments
You’ll be the first to know about new projects, behind-the-scenes experiments, and whatever delightful mischief comes next. Maybe even a few surprises.

No pressure. No obligations. Just a way to say, “I see you, and I want more of this in the world.”